‘I Want To Cheer You Up Ltd’ is a small Japanese company run by a man called Ryuichi, who can offer you a unique service. Ryuichi can rent you a family. He can pretend to be your father, colleague, or ex-husband, as well cast for your bigger events, such as weddings and funerals. With Ryuichi’s help, anyone can appear popular, loved, or can maintain a lie. Ryuichi, though, has secrets of his own: seemingly more comfortable pretending to be part of someone else’s family, he has not revealed his business to his own family. Rent a Family Inc. gradually unpacks an intriguing tale of deceit, identity, and tradition.