Exploring the labyrinth of the contemporary art world, director Nathaniel Kahn (My Architect) examines the role of art and artistic passion in today’s money-driven, consumerist society. Collectors, dealers, auctioneers, and artists – including Jeff Koons, Gerhard Richter, and Njideka Akunyili Crosby – feature in a film that exposes contradictions, holding up a mirror to contemporary values and coaxing out the dynamics at play in pricing the priceless.